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Appellation d'Origine Controlee (AOC)

Official label to guarantee authentic regional produce

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The appellation d’origine contrôlée (AOC) is the certification granted by the French government to ensure that all wines, cheese and certain agricultural products are produced in the region of their origin, in the traditional manner, using specific ingredients.

For example a sparkling white wine may only be called a Champagne if it is produced in the Champagne region of France using specific grapes; and a Beaufort cheese may only bear that name if it has been made from the milk of Tarentaise or Abondance cows in the region of Beaufort in the time-honoured fashion.

There is a strict labelling policy which means that only items that adhere to the guidelines can bear the AOC seal on its label or rind. This ensures a certain amount of quality control and protects the heritage of many quintessentially French products.

Latest News & Reviews

Find out all about what is happening in Allpe d'Huez and how to make the most of your time here. The latest news, reviews of fun activities, current events and the trendiest restaurants, as well as interviews with leading locals, insider's guides and our top choices for things to do, see and experience in the valley. Plus, during the winter season, our famous snow reports and dump alerts all in the same place.

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Upcoming Events

Alpe d'Huez hosts a wide range of events throughout the year. In the winter, you can expect motor racing on ice, comedy festivals, ski races and various live music gigs. During the summer months, the focus turns to cycling with the Tour de France usually passing through town. The Megavalanche, a mass-start mountain bike race that draws thousands of MTB fans from around the world, takes place in July.

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Tomorrowland Winter Festival, Alpe d'Huez
Fete de la Musique, Cannes
La Marmotte Granfondo Cycling Race, Alpe d'Huez
Megavalanche Trail, Alpe d'Huez